For a while now, media critics (academic or not) have pointed out and objected to the way that women are portrayed in the world of advertising. Women are often objectified in order to sell more of a certain product, and this video shows that the problem can be seen in several different corporate realms, from food to internet services. When men and women trade places, it becomes clear that the portrayal of women is completely ridiculous.

At first, the video is just funny and silly, but when you think about why this role reversal makes you laugh, you’ll realize just how deeply misogyny is ingrained in our ways of thinking. The first step to changing our mindset is becoming aware of it, so funny videos like this may do more than you realize. Before you know it, you could be recognizing sexism in places you never saw it before.

 

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