In this commercial from Thai mobile provider DTAC, we see a pretty odd approach to selling products. Instead of highlighting the positives of and trying to sell their phones, DTAC has actually highlighted the limitations of their phones.

In the commercial, a father hears his baby crying. At first he uses his phone to try and cheer his baby up (because reasons ???), but no amount of cartoon penguins or live video of the mother will cheer the baby up.

Eventually, the father realises he can’t calm his baby from behind a screen and reminds us all that real contact is always superior.

DTAC “The Power Of Love” TVC | DTAC

Featured photo credit: DTAC via youtube.com

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