According to statisticians 90-percent of all content on twitter is generated by a mere 2-percent of its users. Amazing, isn’t it?

The need to get online, find great content and sharing it has grown exponentially and continues to grow rapidly. This is causing businesses to take notice and change the way products and services are being marketed. Social is grabbing a lion’s share of marketing budgets in boardrooms.

Social sharing is a part of daily lives of an ever-increasing number of people. It is constantly bringing businesses and consumers in one place. Hence, its imperative to understand what motivates people to share and most common sharing habits. Statpro explores this theme further and provides meaningful insights in this infographic.

While we are at it, do share this with your friends who might find it useful.


The Psychology of Sharing | Statpro

Featured photo credit: Statpro via

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