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Fabric softener brand Downy have created a new, heartwarming commercial that aims to make people see the importance of hugs.

Featuring four couples – two twin brothers, two sisters, a couple and two best friends – we get a glisp into the incredible bonds formed between two humans. Each tells the story of their relationship and explores many different forms of love. When they have finished speaking, the interviewer asks that they share a hug, and they are all lovely:

Admittedly I’m not a hugger, but you have to love the incredible bonds that human beings create with each other, and how simply we can show that love.

Be More Huggable With Downy | Downy

Featured photo credit: Be More Huggable With Downy | Downy via

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