Winning is fun, but it teaches you nothing. Failure is the best teacher in the world. Winning is a trophy, failing is an education.
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What does it mean to you to “fail better?” Better than someone else? Fail/fare a little better each time you try? Maybe it means to fail spectacularly! Go big or go home! Or how about failing but getting better along the way—getting better through failure—and learning something from the experience? I believe that is the key: to allow failure to be a springboard from which we succeed and grow.