If you ever have to give a speech, unless you’re an accomplished public speaker, it’s often best to write your speech beforehand. Be prepared. And don’t just write a plain, boring old speech that anyone else can give any day of the week — make it a kick-ass speech, one that will be listened to and remembered.
As a former speechwriter, I’ve studied many speechwriters and many public speakers. By far the best is Abraham Lincoln, and his best speech is the very famous Gettysburg Address — one of the best speeches ever, comparable to Jesus’ Sermon on the Mount and Hamlet’s soliloquoy.
So what can we learn from Honest Abe, a man who wasn’t very good-looking but who knew the art of rhetoric better than any of the modern masters? Here are the 10 best things we can take away from him:
Keep it short. Every year, Congress is forced to listen to the President give his State of the Union Address for more than an hour. Lincoln’s speech followed a two-hour oration by Edward Everett that was 13,607 words long. Lincoln’s speech, by contrast, lasted for two minutes, and was 10 sentences (or 272 words) long. But it was much more powerful. Capture the key emotions and ideas you want to convey in as little time as possible. If you can deliver a two-minute speech, instead of a 30-minute droner, your audience will actually listen, and will love your for your brevity.
Abandon the formalities. The President usually starts his State of the Union Address by acknowledging all the dignitaries, and thanking a million people. Many other speakers make this same mistake, and ruin their speeches. By the time you’re done acknowledging and thanking everyone, you’ve lost your audience. Go right into the meat of the issue, and your audience will pay attention. Lincoln skipped any kind of intro and began with the key to his speech.
Have purpose. Don’t just get up to speak and make yourself sound good or your organization look good. Speak to communicate a message, and to get your audience to act. Lincoln did this by regalvanizing his Union’s purpose and resolve to win a war for the ideals of the forefathers of the United States.
Connect to your audience’s hearts. A speech is not a logical argument, or a listing of accomplishments or facts or events. Lincoln knew his audience, and spoke to their emotions, by showing them that the men who died on the battlefield of Gettysburg did so for certain ideals, and asking them to ensure that those men did not die in vain.
Speak to larger truths. While it isn’t best to be too grandiose, especially if you are speaking to small audience like your child’s 2nd grade class on career day, it’s best if you connect your ideas and words to larger causes and ideals, as Lincoln did when he connected the cause of the Union to the ideals of liberty and equality conceived by the forefathers of the nation.
Speak to the larger audience. When you give a speech, ideally, it’s not just to those before you. Lincoln knew that the Gettysburg address was not really addressed to the audience before him, but to the nation as a whole (and perhaps to history). But his short little speech was reprinted across the nation, and it had an effect on many people. This happens today — speeches by Steve Jobs, for example, are not just for the audience at the conference, but to the entire world. Think about how your speech will affect a greater audience, and what message you want to convey to them. With the Internet, your speech can be communicated to many others.
Use imagery. Lincoln used imagery for birth and life and death — “conceived” and “brought forth” and “perish”. It is important to do more than use bland words, but to create a picture in people’s minds through your words. The imagery, of course, should be related to your central theme.
Recall more famous lines. Lincoln opened his speech with a line from a more famous (at that time) document, the Declaration of Independence (“that all men are created equal”). The reference brings with it many ideas and emotions associated with the Declaration of Independence and the men who signed it. Other famous lines that could be referenced include the Bible, Shakespeare, poetry, songs, books, other speeches. The references bring a lot more with them than just the phrase or quote you use, if your audience is familiar with it.
Revise, revise, revise. Lincoln wrote several versions of his speech before settling on the final version. Each revision should cut out the unnecessary, develop the central idea, make the words flow more smoothly, and powerful develop imagery and phrases.
End strong. Lincoln ended the Gettysburg Address with the line “that government of the people, by the people, for the people, shall not perish from the earth.” And that line went down in history. End with a line people will remember, that contains the message you want them to remember, because, aside from the opening, it’s the most important line.
Leo Babauta blogs regularly about achieving goals and becoming productive through daily habits on Zen Habits.