If you’re reading this, then you probably have an online personal brand. Your brand consists of all the communities you participate in, and just about any piece of content that holds your name, face, or both. A new study by Pew Internet & American Life Project shows that 46% of online adults…

As much as you think blogging and social networking are mainstream, corporate America has not caught up quite yet. Many companies are fearful that they are losing control of their brand — and they are.  Companies are trying to put together social media guidelines as quickly as possible, so that employees know…

After reading that headline, you may think I’m insane or tell yourself that working for free is out of the question.  There have been millions of layoffs since the end of 2007 up until now and for college graduates, the competition might make you comatose.  The NACE reports that 41% of students haven’t…

The global economy is plummeting and people are starting to lose hope, faith in our government practices and in their ability to be successful during these challenging times.  With millions of job losses and the media poisoning our minds with information that may be only half accurate, we need to start taking the time to…

In light of my new book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan), coming out internationally today, I want to share the main process used in the book that will help you build a powerful brand.  Personal branding helps you stay very productive because you can focus…

The economy isn’t getting better anytime soon and tons of people are losing their jobs every second.  The number of unemployed persons increased by 851,000 to 12.5 million in February, and the unemployment rate rose to 8.1 percent. When you get laid off, you have far more choices than you could possibly imagine.  The…

Most people don’t take the time to discover their own personal brand. I believe the reason for this is because of the very many influences we have on our lives, from our parents, to our teachers to our managers and even our friends.  I have many friends who are instructed to become lawyers…

Social media is becoming completely integrated in our lives.  It has altered the way we communicate as human beings and changed the way we do business.  It has flattened corporate hierarchies and tightened our relationships.  Of course, traditional ways of networking and messaging still hold true, such as text messaging, email, phone calls and…

In my last post, I gave you an introduction to your Google results and forced all of you to Google your name. If you have a common name, you should use your middle name or brand yourself relative to a topic ; if you have a unique name, you are in a position…

People you know or have never met yet are googl’ing you. Let’s face it, you’re even google’ing yourself! At the end of 2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. It’s a…

Personal branding has been very hyped up lately, and for good reason. Many people who feel marginalized by the idea of branding themselves now understand that it is inescapable. We all exist as brands, whether we like it or not. That means you Mr. Postman and you Mr. Lawyer! The first…