79 Shares In my last two articles for Lifehack, I looked at why small ecommerce businesses should embrace the foreign language internet, and the tricks companies need to look out for when selling overseas on foreign online marketplaces. This time, I’d like to delve into the five simple strategies you need to employ on an ongoing basis to make sure that your foreign language ecommerce website is performing in the search engines. Let’s say that you’ve done your research online using a tool like Google’s Global Market Finder, and you’ve identified an overseas market... More »
81 Shares Thanks to the explosion in popularity of shopping at online marketplaces like eBay, Etsy, adflyer, Folksy and others, small retailers and home businesses are now able to sell their goods to customers around the world. If you’ve got a home business selling anything from handmade jewelry or vintage clothes to pet accessories, chances are you’ve already dabbled with an online store at the major English language online marketplaces like eBay. But have you considered expanding beyond English? There are nearly two billion people online worldwide, but only around 34 million are native... More »
Congratulations – you’ve taken the plunge and launched your own small business in a difficult economy. Since you’re a Lifehack reader, it’s likely that your business has an online element – an ecommerce website, social media presence, etc. It’s also likely that your web presence is English language only, and you only receive patronage from English-speaking customers. But why? Only 27% of all web users speak English – that means you’re missing out on nigh-on three-quarters of your potential online audience. In fact, no matter what sector you’re in, you’ll find it... More »
