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Published: January 26, 2017

7 Things Non-Profits Can Do to Promote Themselves Online

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If there is one thing that non-profits don’t have a lot of, it’s money. That’s why if you run a non-profit, you have to come up with creative, inexpensive ways to promote your organization. It is particularly important to promote your non-profit online. You don’t have to spend a lot of money to do this if you know what you are doing. Here are seven things that you can do to promote your non-profit online without going over your limited marketing budget.

1. PPC with Google Ad Grants

Pay-per-click (PPC) marketing isn’t just about paying for something. Google’s Ad Grants program pretty much gives money to non-profits so they can advertise on the Google search engine. Microsoft and Google give approximately $1 billion to non-profits annually to help them with advertising. All you need to be considered for a grant is an AdWords account, a Google non-profit account, and your AdWords customer ID.

2. Use Real-Time Apps

Snapchat is a tool that you need to take advantage of along with other real-time apps. You can use these apps to show donors the work that your non-profit is doing in real-time. This way, they see where their money is going, and they will be more likely to contribute again in the future. If you are working on a project, snap regularly to let your followers see the progress that is being made.

3. Promotional Services

There are a number of great services that will help to promote your non-profit online. TechSoup provides images for non-profits to use. NYC HelpDesk helps with SEO for non-profits; their service will help build brand awareness and increase website traffic. There is also Google for Non-Profits, and Bright NonProfit, a group that will help you with video marketing. Be sure to also check out MailChimp, which handles email marketing for non-profits.

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4. Facebook “Donate Now”

Facebook now allows some non-profits to add a “Donate Now” button to their Facebook pages. This lets users donate money while they are on Facebook, without having to navigate to another website. You need to have a verified Facebook page, hold verified 501(c)(3) status, be based in the United States, and agree to all of the terms and conditions. If you meet all of the conditions, you could start collecting donations through your Facebook page.

5. Channel Your Network

You never know who in your network knows someone who could be a huge help for your non-profit. For instance, someone may know a celebrity and may be able to talk that celebrity into writing a short post asking people to donate or volunteer for your non-profit. All you have to do is talk to one person who can advocate for you in a big way, and you will get a lot of donations. Tap into your network to find the most influential people you can reach.

6. Target Social Media Influencers

It is time to start targeting the influencers on social media websites. These are the people who not only have followers but have value with those followers. In fact, many businesses are now targeting these influencers rather than a targeted audience of potential customers. They’ve found that this strategy is ultimately a lot more effective for helping them gain new followers and customers. Non-profits can do the same to gain more donors and volunteers.

7. Use Facebook Ad Event Promotion

While a lot of groups simply post events on their own Facebook pages, there is also an ad option for promoting events that many are not aware of. This is one of the best ways to be able to reach out to those who aren’t already following you. Setting up an event ad is quick and easy, and it doesn’t cost much so it won’t dent your budget.

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Featured photo credit: Iliescu Victor via pexels.com

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