Let’s be serious:
If there’s one stereotype that has any merit to it whatsoever, it’s that men really dislike shopping for clothes.
I know that’s a blanket statement, and I know there are men out there who go to great lengths to look their best whenever they step out into public.
But there are a lot of guys out there who, if they didn’t have a significant other to advise them to do otherwise, would be just as happy walking around in a hoodie and sweats every day of their lives. (Believe me; I’m one of them).
For those of us who still suffer from flashbacks of back-to-school shopping with their mom whenever they walk through JC Penney, the Internet can be a Godsend.
But most websites simply provide the exact same choice of clothing as is available in stores. Sure, you don’t have to drag yourself out to the mall, but you still have to actually put some effort into picking out clothes that look good (or, at least, that you think do).
Luckily, there are now services that will do all the work for you. Some clothing subscription sites for men include Bombfell, Curator and Mule and ThreadLab. With sites like ThreadLab, you have to do is simply be yourself, and a new wardrobe will be sent to your door whenever you need it.
There are numerous benefits to these new wardrobe-creating services, including:
Sites such as ThreadLab focus on individual customers’ needs rather than forcing trending styles on unsuspecting victims of fashion.
ThreadLab’s TJ Thompson explains the process: “ThreadLab has developed algorithms and a proprietary data model to take the pain out of shopping. Just tell ThreadLab a few things about yourself including style preferences and body measurements, and we’ll ship perfectly fitting clothes from top brands you know, right to your door.”
Using information gleaned from the profile you submit upon registration, ThreadLab’s computers know exactly what you like to wear, and will bring you exactly what you need, when you need it.
Saving Time and Energy
For many of us guys, clothes shopping is just…well, boring. We’d much rather spend our free time doing something enjoyable or entertaining. Picking out new pants is anything but exciting.
Even shopping for clothes online can be a hassle. It’s bad enough that in-store selections are huge, but once you hop on the Internet, the selection absolutely explodes. No wonder Mark Zuckerberg wears the same thing every day.
Sites like ThreadLab allow you to pick the type of clothing you want – jeans, hoodies, polos, and more – and does the rest of the work for you. You’ll never be forced to debate the pros and cons of two plain white t-shirts ever again!
Part of the experience when using these services is providing feedback to the company.
But this feedback goes beyond simply saying whether or not you are pleased with the service. The feedback you give not only helps the company provide better service to all of its customers; it helps you as an individual customer, as well.
When you provide feedback upon receipt of a set of clothing, your profile will be updated on the site’s database. The company will then have a more refined idea of what you’re looking for in clothing products, and will better be able to serve your needs in the future.
When you have to return an article of clothing to the store, it’s not always a pleasant experience. Maybe you’ll only be able to exchange the item for something of equal or lesser value. Maybe you don’t have the receipt and the person behind the counter won’t accept the return at all.
ThreadLab, on the other hand, offers a return policy that is guaranteed. If you decide to return a piece of clothing (before wearing it, of course), you can do so within a full year, and you’ll receive your money back. Returns work much like they do with Amazon: you’re provided with a return label, and all you have to do is pack it up and ship it back out.
So, guys: I’d say happy shopping, but you won’t really be doing much actual shopping anymore, will you?
Featured photo credit: Men, shopping / Aleta Valiant / Flickr via farm4.staticflickr.com
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