More and more women are embracing a career and lots of them turn into overachievers because, well, we can! Despite the general belief that the business world belongs to men, women are conquering more and more high position as executives. But they are the target of contradictions and misconceptions, so many female CEOs find it hard to present themselves, as their co-workers, which are mostly men, think they shouldn’t belong in the company office.

The topic of a woman’s appearance at the office is highly controversial; are CEO women allowed to be attractive and feminine?

The undoubted answer is a big, bold YES!

YES, women should maintain their femininity and be proud of their gender! They should continue to enhance their beauty!

Stop listening to all the people who tell you not to wear makeup at work! Stop listening to people who tell you that high heels and businesses don’t mix! They do mix; in fact, they mix really well, as we can learn by looking at successful business women, like Leslie Blodgett, Tory Burch, Alexa von Tobel and Farah Malik, who are young, smart and feminine CEOs.

These amazing girls carry a lot of responsibility on their shoulders and can offer business advice just as easy as they can offer beauty advice. The type of beauty secrets all entrepreneur women need to know, so get inspired from their beauty tricks!

1. Highlight what you already have.

Before we dive into the secrets, here is the most important rule to live by, as a housewife, CEO or else: enhance your natural beauty! We live in an age of artificial enhancements: there are false lashes, false hair strands, implants and many other false add-ons which can help you change the way you look. But do you really want to do this?

No, and you shouldn’t! All these enhancements only hide your true beauty, so focus on enhancing what you already have. Are you a 20-something who wants to start a career? Get rid of false add ons and put on a natural makeup, highlighting your natural beauty! Are you entering your 40s and your hair is not as thick and long as it used to be? No problem; just go and get one of the short hairstyles for older women and enjoy your new look! You are beautiful, regardless of your age and position, so take advantage of it! Don’t try to hide your own self behind a heavy makeup! Your clients and partners are going to notice your heavy makeup, which doesn’t complement you, neither personal, nor professional. When you go light and natural, everyone is going to change the way they think about you, so embrace your natural beauty!

2. The secret hair care weapons.

Women spend a lot of time and energy styling their hair, so here are the most important beauty secrets for entrepreneur women when it comes to battling tangles, frizz and limp hair. Avoid commercial products which contain lots of chemicals and even toxic components and turn towards natural hair care products. Research cosmetic companies which promote homegrown, organic products, which don’t come with potential cancerous ingredients. Keep your hair hydrated by applying pure argan oil and massaging it into your scalp. You can also make hair masks with coconut, almond or olive oils. Companies you can turn to in the quest for natural hair care products: Carol’s Daughter, Amor Naturals, Tata Harper, Pratima, RMS Beauty.

3. Never go for fakes.

If you want to be taken as a professional entrepreneur, you ought to avoid all things fake. I’ve said this and I will be saying it again and again! Avoid tanning beds. There are multiple reasons for this, but we’ll talk about one and the most important of them: these things damage your skin and this is the only argument you need to avoid a tanning bed. Avoid hair straightening. Not only it will make you look like a Barbie, but your hair will also suffer. Plus, natural curls are gorgeous! Avoid fake eyelashes. They are simply not make for being worn 24/7, at the office, they don’t look professional and they might damage your own natural lashes. Moreover, you might travel a lot, as a business woman and fake eyelashes are not a good travel companion. Instead, pamper your own lashes with castor oil or olive oil every night for two months and you will forget falsies.

4. Obsess over skincare.

Skin is your largest organ and it’s a strong indicator of a healthy person. When your skin suffers, your entire body suffers, so make sure you always have a glowing skin. You can take example from Pakistani women, who spend a lot of their time caring for their skin. First, clean your skin twice a day, to remove all the dead cells and the damaging factors. You can use organic, chemical-free products, such as Korres Milk Proteins Foaming Cleanser. Apply hydrating creams and use a mist spray, to hydrate from outside out. Get a massage on regular basis, apply lotions and creams on your skin and make sure you hydrate over the day. Avoid eating heavily processed foods and turn to fresh, local food.

5. Find a makeup style which fits you.

Finding your best makeup style is one of the most important piece of advice from the list of beauty secrets for entrepreneur women. Experiment with multiple styles and pick the one which fits you best. For example, you can go for a classic makeup look with red lips and cat-eyes, adjusted for daily use. Another example to get inspiration from is a softer look, with peach eyelids and orange lips and a soft bronzer shade in the cheecks. Once you’ve found your staple makeup, stick to it, adjusting it according to your outfits and hairstyles. You can also get inspiration from celebrities: for example, I just love Monica Belluci’s elegant style.

6. Dress for success.

The way you dress says a lot about you, so you have to mind your outfits and make sure they “say” what you want them to say. There are no safe colors in the business world, but there are several boring colors—black and grey, plus “dangerous” colors, which should be avoided at all costs, such as neons. Having a colorful wardrobe is not a mistake, as long as you don’t wear several bold colors at a time. For example, a stylish outfit can be made from a dark blue dress and fuchsia shoes; a dark blue dress and pink blazer and fuchsia shoes is already too much. Keep it professional, but don’t be afraid to express yourself using colors.

7. Vulgarity is not acceptable!

Probably the only unacceptable mistake you can make when it comes to fashion, is being vulgar. Wearing a too short skirt or a too revealing top is definitely going to break your entire presentation and will make people around you think anything but businesses. To make this rule into beauty secrets for entrepreneur women I can say your skirt should be a few inches above the knee and your top conservative enough to conceal the “interesting” bits. However, don’t become too conservative: a proper outfit shouldn’t deny your femininity or personality.

To make sure you are not losing part of your personality, use accessories. Scarfs, necklaces, earrings, bracelets and other jewelry can spice up any outfit and can even make a rather “spicy” top a decent one.

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