While marketing companies have a number of tools that they use, one of the most effective tools is creating videos to sell a product or service. YouTube is the second largest search engine behind Google, which makes it a cost-effective way to have customers find you and buy from you. If you create animated videos for your marketing, you can make difficult topics more enjoyable or understandable. How and why should you use animated videos in marketing? Read on to find out more.

Market to businesses

If you need to create a presentation to show to high-level executives in another field where you want to sell your product or service, you can use animated videos to discuss it. This will save your potential client’s time, so they will appreciate the gesture. You also will be able to get across more ideas than if you used words. A video shows your product’s advantages right away. It can point to things that neither words nor conventional photography can, and can demonstrate a complicated process. If you wanted to show your customer what a finished product would look like, animation is the way to go.

E-mail campaigns

If you are sending out an email blast, animated videos will be effective. Animation in a marketing emails will attract viewers. People like to click on videos. You get the added advantage of not using a lot of words or taking up a lot of space when trying to market to people. The hitch in an e-mail campaign is that it might not be compatible on all devices and servers. Some providers strip attachments as a general rule too.

Television advertising

When animation is added to 3D televisions or HDTV, the effect is a thrill ride for those that are watching. If you plan to advertise on television, you can improve the ad by putting an animated video on TV. This will allow customers to remember you more effectively when it is time to buy from you.

Website feature

When clever and entertaining, putting an animated video on your website can convince people they want to stay to learn what you have to offer. Your site will be more searchable too. If you want to have potential customers stay with you for a long time, add a video that runs like a computer game. You want fun features, such as a bobbing face in a house window, a clickable door leading to another “room” in the house, or a dog dashing unexpectedly from behind a chair. You can direct them to other pages through the animation. Ask people to find hidden treasures and make them more likely to purchase your product. Through animation, you can use special effects on your website that would cost a fortune if you chose to film with actors in a studio. Animation also can make people laugh and remember your site more readily.

Technical information

If your product or service involves a lot of technical terms, jargon or complicated ideas, you will get your message across to the potential client more effectively through animation. Remember when you were young? Teachers often showed videos with cartoons to explain tough subjects. The results are the same even though we’re all adults now.

Entertainment

Some items for sale are dull or need to be presented in a more humorous way. Animation is a way you can do that. If you sell something for bathroom plumbing, you might benefit by making the animated video funny. Or if you are an accountant and want to discuss something other than numbers in a spreadsheet, you might turn to animation to make it entertaining.

Better image

You might be an excellent sales representative or owner of the company, but you might not want your image on your website. You can create an animated video that is a better picture of your business than what you would otherwise put on your website. Videos are better than still photography in general. People like to see movement in a picture, which is why videos are popular.

Choosing to use animation in your marketing will enhance the way people perceive your product or service.

Featured photo credit: Inspiring Videos via lifehack.org

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