Although buying stuff online hardly surprises anybody today, there are still many people who prefer good old brick-and-mortar stores and believe that nothing beats traditional shopping. Nevertheless, although online shopping certainly has its downsides, we firmly believe these are by far outweighed by its benefits – and are ready to prove it!
1. Online Selection Is Bigger
There is only so much space – even in the biggest brick-and-mortar store. Choice is bound to be limited – retailers that sell hugely varied items often display no more than a fraction of their actual wares, and you sometimes have to inquire about alternative variants – it takes time and is not always effective. Selecting items online may be especially beneficial when you buy something highly customizable, like glasses – if you try to browse a couple thousands of different designs on a show-case, even if one admits that it is physically possible to fit them all in, you are likely to get a headache. While shopping online, you just browse through them at your own pace.
2. It Is Cheaper
Online retailers don’t have to pay the rent, which is one of the most important contributors to the high prices of their brick-and-mortar counterparts. In addition, it saves the costs of internal shipping, which means that when all is said and done, a large chunk of the item’s added cost is cut away. Moreover, consider other expenses you have to suffer to visit a brick-and-mortar store, namely time and money (e.g., on gas) that can be better used otherwise. And you can never be sure you’ll find what you need on that visit!
3. It Is Easier to Compare Prices
To compare prices in several online stores all you need to do is to spend a few minutes browsing their websites – even if you don’t use one of many price aggregators. If you want to compare several brick-and-mortar stores, you will have to visit them all, and likely spend more money on gas than you are planning to save. Of course, some of them create online price-lists… but isn’t it easier to just skip this step and buy online anyway?
4. Online Stores Adapt to You
Some people freak out when they notice that online stores remember their previous actions and try to show you the products you are likely to be interested in (and learn from your behavior in a thousand other ways), but in the long run, they do it to make our lives easier in just as great a degree as they do it to sell more. A brick-and-mortar store won’t change its layout to accommodate you; an online one does it every time you visit, although true individualization may be still far away.
5. It Is Easier to Find What You Need
If you want to find something in an online store, you have a flexible search script that will show you everything there is based on any set of variables you need, for you to choose from at your leisure. If you try to find something that isn’t immediately visible in a brick-and-mortar shop, then God help you – because otherwise you will have to rely on a shop assistant who always seems to have been hired yesterday, doesn’t know where anything is and doesn’t seem to be interested in helping you at all.
All in all, it is no wonder that buying online is getting more and more popular, giving traditional shopping a run for its money – it is certainly a way of the future, and there is no reason to avoid it! Are there any things that you love about online shopping that we’ve missed listing here? Perhaps you’d like to defend traditional, physical shops? Leave a comment below!
Featured photo credit: shopping/ tanka v via flickr.com
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